By Office of Communications and Public Affairs
21 January 2026 – The Asian Institute of Technology organized an institute-wide workshop titled “From Research to Public Impact: Curation and Outreach for Global Visibility” on 20 January 2026. The session aimed to help researchers communicate their work beyond academic circles, so strong research can reach more people, improve visibility, and create real-world impact.
The workshop featured speakers Dr. Woei Fuh Wong and Mrs. Iris Hsu from iGroup Asia, who shared practical approaches to turning research findings into clear, engaging stories that connect with wider audiences. They highlighted how impact can be demonstrated in different ways, including visibility and outreach (social media engagement and media coverage), academic impact (citations and collaborations), and broader outcomes such as policy adoption, implementation, capacity building, or commercialization.
Welcoming the speakers, Prof. Manukid Parnichkun, Vice President for Academic and Research, said, “We are doing very good research at AIT, but we must also learn how to present it in a way that people can understand and value. Research should not stop at publication; it should reach society and contribute to real solutions. Through this workshop, we hope to strengthen our outreach, storytelling, and visibility, and learn from the experience of our speakers.”
In the first session, Dr. Wong explained how to translate technical research into accessible narratives for the public and media without losing accuracy. Participants listened how to shape their messages using a simple Why–What–How structure. The session also emphasized using plain language and creating easy-to-share formats such as short posts, videos, and graphical abstracts.
Mrs. Hsu introduced an outreach approach built around an integrated cycle, Curate → Outreach → Engage → Link. This includes packaging research into feature stories, sharing them across multiple channels, tailoring messages for different audiences, and guiding readers back to the full research. She also noted that outreach strategies should be adapted to fit each channel, whether it’s a press release, a professional platform, or general social media.
The workshop concluded with key takeaways on helping research communication travel across formats, keeping the science accurate while adjusting the presentation for different audiences. Participants also learned how to strengthen future efforts by tracking indicators such as reach, engagement, clicks to full text, and longer-term measures like citations, supported by tools such as visibility citation profiling to guide where to focus outreach.
