Logo Guidelines
Lockups
AIT has two officially approved logos.
- The Primary Logo has the AIT Globe, the alphabets “AIT” and the words “Asian Institute of Technology”.
- The secondary logo has the AIT Globe only.
To download, click the link below and save the image.
JPEG Primary, PNG Primary, PNG White Primary
Usage
- The primary logo is used to create college, school, or department lockups with the master logo, and used for co-branding along with the logo of a partner.
- The Globe is to be used for sub-branding of Centers/ Organizations under AIT, for watermark, for social media profile picture, and for browser tab as a favicon logo.
- All AIT stationery must use the full logo.
To download, click the logo and save the image.
JPEG Globe, PNG Globe, PNG Globe White
Logo Sizing
Logo Minimum Clear Space (print and online)
Maintaining a clean uncluttered space around the logo maximizes the visual impact of this key brand element. So, in order to ensure that the logo stands out, allow sufficient buffer space around it.
The logo must be surrounded by a clear space equal to:
The capital “A” letter in Primary Logo, the same size as the first A in the full name the institute, under the acronym AIT.
The capital “A” letter in Globe Logo, equal size as the gap between circle inside and circle outside of the globe logo.
Keep the logo clear of competing text, images and graphics by maintaining the minimum amount of clear space, equal to the width of the “A” on all sides — see example on the right.
The above rule applies to both other graphic elements and the edge of the paper.
Minimum Size
Primary Logo
The logo should never be used at size smaller than 40 mm wide from side to side for printed materials and 150 px for digital applications. The logo should be used in a size large enough to ensure legibility.
Sub-branding Logo
The logo should never be used at size smaller than 15 mm wide from side to side for printed materials and 50px for digital applications.
Favicon Logo
The logo should never be used at size smaller than 32 px.
Logo Color Variations
Green Version
Green is the preferred color for the logo. Use this version whenever possible.
Grayscale Version
The grayscale and the monocromatic version have been specifically designed to meet some specific printing requirements.
White Version
AIT primary and secondary colors below are encouraged to be used with the White Version logo. Alternatively, especially for co-branding, the use of White Version logo can be used on any background color or photography in ways that the logo is clearly visible.
Background Images Version
In particular instances, the AIT logo may be placed on full-bleed imagery. Position the logo over solid contrasting areas within the image. Use photography that does not compete with the legibility of the logo.
Use the green version on light backgrounds. Use the white version on dark backgrounds.
Do not place any logo over an image, texture, or pattern that diminishes the prominence or legibility of the logo unless use a solid corporate color label behind the logo if there is no other option.
Be selective about where and when the logo is used against imagery or photography.
Logo Watermark
AIT watermark should only be used in a formal setting and under necessary circumstances. Examples include: stationery from the offices of the President, Dean(s) and official staff.
Watermark can be used with 3 types of formal document: 1) Certificate or Letter of Guarantee, 2) Program Schedule, and 3) Invitation Letter.
The logo file for watermark can be found in the asset folder.
Copyright Watermark logo
AIT watermark logo is an effective way to reduce risk of unauthorized media use. A watermark partially covers a media until the image becomes licensed for use, at which time it gets removed.
The AIT Globe logo is applied to the bottom right- hand corner of all videos/photographlys. It can be applied in colour or in negative, depending on the video requirements.
These rules are flexible in order to adapt the video to the different platforms.
Copyright watermark logo can be used with 3 types of medias: 1) Photo, 2) Video, and 3) Publications.
General rules for logo use
To maintain a quality image worldwide, it is essential that every member maintain the integrity of Asian Institute of Technology logo by displaying it in its correct form.
- The Asian Institute of Technology logo must always be reproduced exactly as specified in this manual.
- The logo must always be reproduced in its entirety. No elements are to be used separately.
- The logo must always be used in proportion, regardless of the size, never distort or skew the logo from its original form.
- The logo may be printed only in the colors displayed as mentioned in this Brand guidelines. No other color combinations are acceptable.
- Maintain the size and spacing ratios of each component.
- In the case of newspaper advertising, the Asian Institute of Technology logo can be printed in black and white
- Never tilt or rotate the logo unless all elements are rotated to the vertical, as on the spine of a book or binder.
- Do not reproduce the logo inside a distinctive box, other shape or within other logos.
For design situations involving unusual uses for technical situations you must get clearance first.
Logo Misuse
Illustrated here are common mistakes to avoid.
Sub-Brand Logos Lockups
AIT identity system has two options of sub-brands logos under the main AIT logo: School/office and outreach centers.
School/Office option
In this option, your school or office is presented as a direct extension of the AIT parent brand. Sub-branding allows your brand to be consistent with the overall system.
All groups allocated a school/office logo have access to horizontal and vertical versions of their respective logo. This provides flexibility of use in print and online materials. A 0.5pt black line can be placed between the logos.
School/office logos can replace the main AIT logo on printed and online materials; it is not necessary to use both logos.
Sub-brands Logo Minimum Clear Space (print and online)
Regardless of scale, the minimum size of the clear zone for the sub- brand lockups and alternate sub-brand signature must equal the size of a box represented in the yellow box labeled “A”.
The capital “A” letter, equal size as the gap between circle inside and circle outside of the Globe Logo — see example on the right.
The above rule applies to both other graphic elements and the edge of the paper.
Outreach Option
Outreach Center sub-brands option have their own equity and distinct missions, and can focus on a slightly different audience.
To reinforce their relationships with AIT, they must always be locked up with the AIT sub-branding logo, but they may retain their own logos within the structure. A 0.5pt black line can be placed between the logos.
Sub-brands Logo Minimum Clear Space (print and online)
Regardless of scale, the minimum size of the clear zone for the sub-brand lockups and alternate sub-brand signature must equal the size of a box represented in the yellow box labeled “A”.
The capital “A” letter, equal size as the gap between circle inside and circle outside of the Globe Logo — see example on the right.
The above rule applies to both other graphic elements and the edge of the paper.
Sub-brands Logo placement: Outreach Centers
Websites and mobile websites/apps
On desktop websites and mobile websites/apps, they must always be locked up with the AIT sub- branding logo, but they may retain their own logos within the structure.
Publications
Logo placement is important, especially when paired with an outreach center.
To standardize official letterhead, the preferred placement for the AIT logo is in the left corner of the layout, while an outreach center logo should be in the top right corner ideally.
For name cards which is represent each outreach center, the preferred placement for the outreach center logo is in the left corner, while AIT full logo should be in the top right corner ideally.
Partnership Logos Lockups
When AIT is presented in partnership with other organizations, it is important to understand the nature of the agreement.
Lead partner
AIT primary logo should be used when AIT is the lead partner. AIT logo should always appear most prominent in the top left position or above/before the logos of other partners.
Equal/multiple partner
It is important to ensure that the AIT primary logo appears with equal weight as other the partner logos in terms of size, placement, colour, etc. AIT primary logo always placed first whenever possible. A 0.5pt black line can be placed between the logos.
Minor partner
When AIT is a minor partner, use primary logo where possible, If AIT is a supporting partner in a series of organisations, our globe logo or secondary logo should be used.
