Dr. Gerard Tocquer
Services Marketing and Branding Expert with a Major Interest on Customer Experiences.
Services Branding & Services Innovation.
Mahidol University, College of Management, Adjunct Professor, 2014-2016; Vice Dean International Program, 2009-2013; Program Chair and Associate Professor, 2007-2010
AIT, School of Management, Distinguished Adjunct Professor, 2014-2016; Associate Professor, 2000-2003
Paris Sorbonne Paris University. Abu Dhabi, Adjunct Professor, 2011-2016
University of Hong Kong, School of Business,Visiting Professor, 1993-2000
CERAM. Graduate School of Management and Technology, Sophia Antipolis France, Full Professor, Dean, 1990-1993
Project Manager. Director of NOSPA MBA. French Foreign Affairs Ministry. Lao PDRC. 2004- 2006
Before 1990 Dr Tocquer has occupied different academics and business positions in Europe, Canada and USA
Nice International Airport. Paris Airport.
Acropolis Convention Center.
Cannes and Monaco Convention Centers.
Martinique Tourism Development Authority.
Electricity Vietnam (EVN) Finance.
Provence Tourism Committee (Marseille).
Nice Chamber of Commerce.
CENCEP French Saving Bank
2016 CEEMAN Emerald International Case writing competition.; Pepsodent: Marketing Strategy at the Bottom of Pyramid. Peer review. Case submitted to the international competition.
2016 Centara Hotels and Resorts: Building an Asian Brand in a Highly Competitive Market. Asian Case Research Center. School of Management. The University of Hong Kong. Hong Kong SAR.
2012 Customer experience and Service Brand Equity. Peer Review Conference. French Marketing Association International conference Proceedings.Brest
2012 Gerard Tocquer and Jutimard Sirapracha. Customer Experience in wireless telecommunication industry. International Journal of Trade Economics and Finance. Vol 3. No 2. Singapore
2010 Gerard Tocquer, and Narumon Kimpakorn, “Service brand equity and employee brand commitment”, Journal of Services Marketing, Vol. 24 Issue: 5.
2009 Gerard Tocquer and Narumon Kimpakorn. Employees’ commitment to brands in the service sector. Journal of Brand Management. Vol 16. 8
2008 Service Innovation in Hong Kong. EuroMOT Peer Review Conference International Conference. Nice Sophia Antipolis. France
2007 Exploring Luxury Retailers Brand Equity in Thailand. Proceedings of Oxford In Institute of Retail Management. 4th Conference on Retailing in the Asia Pacific.
2000 Shangri-La. Vision 2000. Case Study. Harvard Business School Publishing. The University of Hong Kong
2000 Service Innovation in Hong Kong.
1999 Cathay Pacific. Service Straight from the Heart. Harvard Business School Publishing and The University of Hong Kong
1999 The Asian Source Media Group on Line. From Publishing to Electronic Commerce. Center for Asian Business Cases. School of Business. University of Hong Kong
1999 Smartex (Mondex). The Electronic Cash System. Harvard Business School Publishingand The University of Hong Kong.