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Dr. Muhammad Junaid

Position
Assistant Professor of Marketing and Director of Ph.D Program
Unit
Faculty of Business Management
Contact Info
[email protected]
Media Links
Personal website
PROFILE
EDUCATIONAL BACKGROUND
EXPERTISE
RESEARCH PUBLICATION

Dr. Muhammad Junaid is an Assistant Professor of Marketing and the Faculty Director for the PhD Program at the Faculty of Business Management at the Asian Institute of Technology (AIT). Dr. Junaid earned his Ph.D. in Management Science and Engineering (Marketing) from the School of Management and Economics (AACSB, EQUIS, AMBA) at the Beijing Institute of Technology, China. Dr. Junaid’s research interests include consumer brand relationships, brand love, brand addiction, brand compassion, responsible brand leadership, consumer alienation, consumer well-being, and consumer wisdom. His work has been published in several prestigious journals, such as the European Journal of Marketing, the Journal of Retailing and Consumer Services, the Journal of Brand Management, and the International Journal of Market Research.

  1. Ph.D. in Management Science and Engineering (Marketing), AACSB, AMBA, EQUIS, School of Management and Economics, Beijing Institute of Technology, Beijing, China (2017-2020)
  2. MS Management Sciences (Marketing), Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Pakistan (2011-2013)
  1. Consumer Brand Relationships
  2. Brand Love
  3. Brand Addiction
  4. Consumer Alienation
  5. Consumer Well-being
  6. Consumer Wisdom
  7. Brand Leadership
  1. U Akram, R Lavuri, A R Ansari, R Parida , M. Junaid. (2023). Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions. Journal of Strategic Marketing. Forthcoming
  2. M Junaid, M Fetscherin, K Hussain, F Hou. (2022). Brand love and brand addiction and their effects on consumers’ negative behaviors, European Journal of Marketing Vol. 56 (12), pp. 3227-3248
  3. K Hussain, M Junaid*, M Javed, M Ali, A Iqbal. (2022). Consumer wisdom: A mindful connection between healthy food advertising and obesity prevention, European Journal of Marketing. Vol. 56 (11), pp. 3032-3053     *Corresponding Author
  4. U Akram, M Junaid, AU Zafar, Z Li, M Fan. (2021). Online purchase intention in China: Hedonic vs. Utilitarian motivations under social commerce setting.  Journal of Retailing and Consumer Services. Vol. 63, p.102669.
  5. U Akram, AR Ansari, G Fu, M Junaid. (2020). Feeling hungry? Let’s order through mobile! Examining the fast-food mobile commerce in China. Journal of Retailing and Consumer Services, Vol. 56, pp. 102142.
  6. Javed, M. Garavan, T., Akhtar, M.W., Huo, C., Hussain, K., & Junaid, M. (2023). Responsible Leadership, Strategic Posture, and Responsible Organizational Culture: A Moderated-Mediation Model of Green Innovation. Service Industries Journal. pp.1-21.
  7. M Junaid, K Hussain, MM Asghar, M Javed, F Hou. (2020). An investigation of the diners’ brand love in the value co-creation process. Journal of Hospitality and Tourism Management. Vol. 45, pp. 172–181
  8. M Junaid, F Hou, K Hussain, AA Kirmani. (2019). Brand love: the emotional bridge between experience and engagement, generation-M perspective, Journal of Product & Brand Management, Vol. 28 No. 2, pp. 200–215.
  9. K Hussain, F Jing, M Junaid, QU Zaman, H Shi. (2020). The role of co-creation experience in engaging customers with service brands. Journal of Product and Brand Management. Vol. 30 No. 1, pp. 12-27.
  10. K Hussain, F Jing, M Junaid, FAS Bukhari, H Shi. (2019). The dynamic outcomes of service quality: a longitudinal investigation. Journal of Service Theory and Practice. Vol. 29 No. 4, pp. 513-536
  11. M Junaid, K Hussain, A Basit, F Hou. (2020). Nature of brand love: examining its variable effect on engagement and well-being. Journal of Brand Management, Vol. 27, pp. 284–299.
  12. M Junaid, K Hussain, U Akram, MM Asghar, S Zafar, F Hou. (2020). Brand love: the emotional bridge between tourists’ perceived value and well-being. Asia Pacific Journal of Tourism Research, Vol.25 No.12, pp.1329-1342.
  13. M Javed, MW Akhtar, K Hussain, M Junaid, F Syed. (2021). “Being true to oneself”: the interplay of responsible leadership and authenticity on multi-level outcomes. Leadership & Organization Development Journal, Vol. 42 No. 3, pp. 408-433.
  14. K Hussain, F Jing, M Junaid, H Shi, U Baig. (2020). The buyer-seller relationship: A literature synthesis on dynamic perspectives. Journal of Business and Industrial Marketing.  Vol. 35 No. 4, pp. 669-684.
  15. M Junaid, K Hussain, F Hou. (2019). One last scuffle before we cherish brand love forever, International Journal of Market Research, Vol. 61 No. 6 pp.571-573.
  16. M Junaid, K Hussain, F Hou. (2019). Addressing the dichotomy of brand love, International Journal of Market Research, Vol. 61 No. 6 pp.577-580.
  17. M Junaid, F Hou, K Hussain. (2018). Reviving consumer-alienation in the discourse of consumers’ negativity, International Journal of Market Research, Vol. 61 No. 6 pp.568-570.