Visual Identity

Typographical Rules

The Lato font family and The Metropolis font family should be used in any copy and or text driven graphic material to ensure a consistent look and feel to Asian Institute of Technology branding system.

Color Palette

The Primary and Secondary Color palettes here are the brand’s signature palette and will greatly aid as a notable identifier to our brand in terms of color usage.

Primary color

AIT Green Logo color is Primary Color in most significant identifier. It must be present throughout all brand collateral but does not always have to be the dominant color. Our primary color are suitable for headlines and subheadlines.
Hex #3F6433

Secondary colors

The Secondary Color palette along with our Primary Color above are the brand’s signature palette and will greatly aid as a notable identifier to our brand in terms of color usage.

Lime Green is best used as the point of emphasis for backgrounds or as the color of headline typography. (Hex #A1BE37)

Sage Green is best served as colors for typography or subtle accents when used in conjunction with our primary and accent colors. (Hex #8DB37F)

Dark Grey is best served as color for typography, backgrounds or subtle accents when used in conjunction with our primary and accent colors. (Hex #494A4B)

Light Grey is best served as color for backgrounds or subtle accents when used in conjunction with our primary and accent colors. (Hex #B6B6B6)

Name Cards

The template of the AIT name card is available with the AIT Public Affairs (PA). All name cards must adhere to this format.

If additional information like designation, email etc are to be inserted, please contact OPA for more information.

Email Signature

Using one simple, branded email signature across schools, offices, and departments on campus helps strengthen AIT visual identity.

You can create an email signature under the “settings” menu of your Google Mail account.

If you need assistance, please contact the AIT Public Affairs (PA).

How to Format Your Signature

Color:
Do not use colors outside of black or gray.
Font:
Arial or basic sans-serif font.