Master’s in Digital Marketing

In today’s rapidly evolving digital landscape, where technology shapes every aspect of business and communication, the need for expertise in digital marketing has grown exponentially. This is partly due to the surge in online commerce, social media, data analytics, and technology integration into marketing strategies. There is, therefore, an acute demand for professionals who possess a comprehensive understanding of digital marketing techniques. This program has been conceived to equip students with the specialized knowledge and skills required to navigate this dynamic field successfully.

The MSc Digital Marketing program is tailored to align with current industry trends, focusing on advanced digital marketing concepts, tools, and strategies that organizations need to effectively engage with their target audiences in the digital realm. There exists a gap between traditional marketing education and the evolving demands of digital marketing. The program aims to bridge this gap by offering specialized courses encompassing search engine optimization (SEO), social media marketing (SEM), data analytics, content strategy, and more.

The digital age has opened up many career opportunities in marketing, from digital marketing managers to social media specialists and e-commerce analysts. The MSc Digital Marketing Program aims to prepare students for these roles by providing them with in-depth knowledge and practical skills.

Distinguished faculty members specializing in digital trends, emerging technologies, and data analytics will facilitate targeted modules related to these cutting-edge areas. Their guidance will empower students to remain abreast of the rapidly evolving digital marketing landscape, equipping them with the expertise to navigate and leverage emerging technologies effectively. Dedicated faculty supervisors will be assigned to offer personalized guidance for students choosing the research track. These supervisors will steer students’ academic journey, assist in curating relevant courses, and provide unwavering academic support. Collaborations with prominent industry associations, digital marketing conferences, and networks are established to augment the program’s industry connectivity. These alliances furnish students with networking opportunities, in-depth industry insights, and the prospect of engaging with esteemed guest speakers who represent the forefront of the digital marketing landscape.

Program Structure

One Year – 36 Credits Masters
Two Years – 48 Credits Msc
Flexible-mode – 36 or 48 Credits Flexible Masters

Course Content

• The Business of Frontier Technologies
• Digital Marketing Matrix
• Digital Marketing Analytics
• Master SEO & SEM
• Consumer Experience Design
• Social Media Marketing with AI
• Neuromarketing

Employment Opportunity

Students graduating from Digital Marketing will be prepared for these types of opportunities:

• Digital Marketer
• Digital Marketing Strategist
• Consultant

Program Feature

• Insternships*
• Minor*
• Project
• Exchange*

*48 credits only